Motor Werks BMW

Today, atlases are more relics of a bygone era than must-have tools. It's difficult to deny navigation systems are better - just ask a BMW driver you know who has one. They'll tell you how great it is to be able to keep their eyes on the road and hands on the wheel while not having to rely on a directionally-challenged co-pilot.

If you haven't already traded in your atlas or printed MapQuest…

BMW has really changed their tune in terms of vehicle upgrades during the past few years, says Brian Watts, Global Marketing Director for BMW's M Brand. As Watts put it, "Two years ago, we would've focused on straight line acceleration. Now we no longer limit it to one single factor."¹ However, performance upgrades are still at the forefront of the luxury automakers new M brand lineup.