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The daily wear and tear your vehicle endures can only be topped by one thing: the unexpected. Tire blowouts, windshield cracks, and late-night breakdowns are the cause of frustration for all drivers. But the unexpected is to be expected when you own a vehicle. In the spirit of protecting both your vehicle and yourself from the unexpected, BMW has instituted the Ultimate Protection Program. With 5 varying levels of protection, the plan can be tailored…

Stand-out people deserve stand-out cars... At least BMW thinks so. They also believe an extraordinary car should be matched by superb service. As such, the Bavarian automaker offers new BMW buyers a comprehensive, and might we add complimentary, collection of top-of-the-line car services for the first four years of ownership or 50,000 miles driven, whichever comes first.

It's officially called Ultimate BMW Service; and as the name conveys, it ensures new BMW owners…

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