Motor Werks BMW

Stand-out people deserve stand-out cars... At least BMW thinks so. They also believe an extraordinary car should be matched by superb service. As such, the Bavarian automaker offers new BMW buyers a comprehensive, and might we add complimentary, collection of top-of-the-line car services for the first four years of ownership or 50,000 miles driven, whichever comes first.

It's officially called Ultimate BMW Service; and as the name conveys, it ensures new BMW owners…

Production of the sixth-gen 2012 BMW 3 Series officially started on October 28. You know what that means? The new BMW 3 Series should roll into Motor Werks BMW, located at 1475 S. Barrington Rd in Barrington, IL 60010 on time. To add to your excitement over its February arrival, we're going to tell you a little about the automaker's efforts, leading up to the cars' build.

In preparation, BMW started by investing…

Originally launched in 2000, the BMW M5 has seen few changes to it's design, aside from the 2010 model year. However, this year is much different. It seems as though BMW utilized the past 11 years to design the most powerful M5 of all time.

The forthcoming 2012 model, expected to go on sale early next year, is fitted with the model's first-ever turbocharged engine. Specifically, a 4.4-liter V8 engine. And while…

With the launch of their new Active E hybrid electric vehicle, BMW is hoping to create something bigger than electric. Hence, the Bavarian automaker is seeking 700 drivers to become "electronauts". In the words of BMW, an electronaut, is a "surveyor of the present, and a proponent of the future - the future of mobility."¹ They will be expected to help BMW investigate how their distinctive Active E electric vehicle and EV technology can connect…

Today, atlases are more relics of a bygone era than must-have tools. It's difficult to deny navigation systems are better - just ask a BMW driver you know who has one. They'll tell you how great it is to be able to keep their eyes on the road and hands on the wheel while not having to rely on a directionally-challenged co-pilot.

If you haven't already traded in your atlas or printed MapQuest…

BMW has really changed their tune in terms of vehicle upgrades during the past few years, says Brian Watts, Global Marketing Director for BMW's M Brand. As Watts put it, "Two years ago, we would've focused on straight line acceleration. Now we no longer limit it to one single factor."¹ However, performance upgrades are still at the forefront of the luxury automakers new M brand lineup.

So, what does BMW have in…