BMW Goes Bigger than Electric
Published Friday, 07 October, 2011 by Motor Werks BMW. Categories: Hybrid/Electric, New Inventory, News, Barrington IL.
With the launch of their new Active E hybrid electric vehicle, BMW is hoping to create something bigger than electric. Hence, the Bavarian automaker is seeking 700 drivers to become "electronauts". In the words of BMW, an electronaut, is a "surveyor of the present, and a proponent of the future - the future of mobility."1 They will be expected to help BMW investigate how their distinctive Active E electric vehicle and EV technology can connect…